Tune Protect Mah an online insurance, which offer comprehensive and affordable online protection plans to meet the needs of any individual. Our TA(millenials) seeks new experiences, and we’re free to explore the world. But with this new found freedom often brings worries onto our love ones, especially MOMS. How do we enjoy our new found freedom without worrying our love ones? Thats when Tune Protect Mah comes in, she’s the “Ma” on the go, the Tune Protect Mah to protect you when your ma can’t. You can tell your mom not to worry cause I’ve got TUNE PROTECT MAH !

How to keep
them talking?

To keep the hype going on fot Tune Protect Mah, we will gamify it and make the ever so helpful Tune Protect Mah go missing. Users are encourage to find Tune Protect Mah on the app, and to spread the news of this missing mah we’ll use different news platform and calling for a nationwide “search” for Tune Protect Mah—by downloading the app.

Users who have downloaded the app will receive a surprise notification! Which leads them to a pop-up in the app that proves that they have “found” Tune Protect Mah. Users than can take a screencap of finding Tune Protect mah on the app. Along with social post on Tune Protect’s own social media Tune Protect Mah has been found.