Second Chance Sale

Second Chance Sale was an initiative that Mossery create to give a second chance on slight defected items. Since the whole idea was to give a second chance to these items, I’ve used organic illustrations to portray a simple messaging however keeping it still on brand to Mossery. We’ve started up by having the Second Chance Sale online during Earth Month, ad posted social posting on instagram.
 




After the sale online, the sale was brought to life ! Turning and digital sale to a physical one. Posters were designed using the illustrative style from our social posting, createdonline buzz (social posting) and a small activation idea where we placed limited amount of tear-out posters to get our followers to actively search for it. Whoever finds it could tear out one ticket from the poster and they’ll be eligible to claim a FREE GIFT from us during the event.





Company: Mossery
Art Direction: Zoe
Copy Writer: Tze Yen
Photography: Zoe
Designer: Elaenor & Zoe