KFC Golden Mantou Series

For over 30 years, one burger has ruled Chinese New Year—McDonald’s Prosperity Burger. It’s become more than just a meal; it’s now a festive tradition.To break this long-standing ritual, we needed something bold. So, KFC introduced a game-changer: The Golden Crispy Zinger Mantou.

A first-of-its-kind innovation that fused the beloved, pillowy-soft Chinese mantou with KFC’s iconic Zinger,  creating a burger unlike anything before.

Menu Design 

However we did not just stop there, we took the Golden Crispy Mantou beyond just a meal and turned it into an adorable, must-have plush charm. It wasn’t just a product launch, it was pure hype and retail chaos.




The Zinger Mantou plush charm sold out in hours, went viral on TikTok and 小红书 (Little Red Note), and racked up millions of views. But more than anything, people couldn’t get enough of the real Zinger Mantou, with orders selling out fast at KFC outlets nationwide.


Sometimes, all it takes is a simple innovation to steal the thunder of a three decade long tradition.